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How Beginner Content Creators Can Stay Motivated in a Challenging Creator Economy
Maybe you’ve been writing online for a while or creating YouTube videos — when is enough, enough?
If you’re like me, you love creating — whether it’s writing, artwork, podcasting, or vlogging. Sharing your unique perspective with the world is fulfilling, but the journey to building an audience can be tough.
Did you know there are over 200 million content creators globally? According to Exploding Topics, creators typically:
- Start earning money around the 6.5-month mark,
- Reach self-sustainability at 17 months, and
- Hire their first freelancer or employee after 25 months.
That’s the ideal trajectory. But for many, the path isn’t that straightforward.
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The Challenges of Today’s Creator Economy
In the early days of platforms like YouTube, creators could gain followers organically. Today, social media sites like Instagram, TikTok, and YouTube have made…